London's dating scene

London is a vibrant, cosmopolitan and cultural city as well as a magnet for people after a sociable, city life. Home to the highest proportion of singles than anywhere else in the UK, the dating scene in London is as diverse as the city itself.
Perhaps the biggest current trend in London’s dating scene is the steadfast online dating trend. Online dating has been around for years now and is hugely popular amongst single Londoners. These days however, the online dating options specific to London are as vast as the city itself and it can become a bit overwhelming to decide which one is best to help kindle your future relationship.

As competition amongst online dating companies has gotten fiercer, they’ve been forced to become much more innovative to set themselves apart. To help choose which online London dating sites are the best for you, here are a few guidelines.

Look for online dating sites that complement online dating with traditional London dating methods by promoting events and places to meet potential partners face to face in London, including members and/or singles exclusive events.

Good sites will also provide an easy to set up profile and a quick and easy way to respond and contact potential partners. Reputable sites will also usually have a large membership base.

Other points to look for include companies that offer personal dating advice. You should also look for a reputable website that provides a safe online environment, which takes your privacy seriously while still being fun.

London is huge a melting pot of different cultures and backgrounds, hence the array of online London dating sites that cater to more specific requirements such as cultural, religious and age requirements. If you are quite specific about what you want in a partner, then do your research and seek out sights specific to the type of client you are, for example there are plenty of Christian or Muslim London dating sites as well as seniors in London dating sites to name but a few.

While the online dating scene continues to boom, dating in London doesn’t have to be solely an online venture. London’s event calendar is packed with exclusive events for singletons, including glamorous supper clubs where the city's most eligible bachelors and bachelorettes meet while enjoying fine dining. Furthermore, there are speed dating events and other more unique events such as lock and key parties or singleton-only weekends away.

The vibrancy of the city of London and its numerous attractions, combined with both London specific online dating sites and the myriad of face-to-face London dating events, means that if you take the leap and get involved in the London dating scene, you may just find that special someone a few clicks and a tube ride away.

Bruce Giles writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.